Creative Leadership Advisory by Alanna Lynch
Creative Leadership Advisory by Alanna Lynch
Creative Leadership Advisory by Alanna Lynch
A CREATIVE leadership
practice for the
Curious & Courageous
A CREATIVE leadershiP practice for the Curious & COURagEOUS
A CREATIVE leadership
practice for the
Curious & Courageous
Trusted by leaders and teams around the world
Trusted by leaders and teams around the world
OUR PRACTICE
LESS LIKE AN ANALYST.
MORE LIKE AN ARTIST.
LESS LIKE AN ANALYST.
MORE LIKE AN ARTIST.
LESS LIKE AN ANALYST.
MORE LIKE AN ARTIST.
In moments of uncertainty and change, we often turn to art. For some it’s the book you can’t put down, others the film you’ll never forget, or the song you listen to on repeat.
We’re drawn to art not because artists have all the answers, but because they have the courage to ask the right questions. They don’t tell us how to think, but instead reveal what’s possible, and inspire us to create change. Never the director, always the guide.
This is the kind of leadership we need right now. Not more people trying to predict an unpredictable future or control the uncontrollable, but curious leaders who are brave enough to guide us through the unknown.
Leaders willing to lead less like analysts and more like artists.
THE IMPACT
When LEADERS
lead LIKE ARTISTS
they MOVE from:
→
→
→
→
→
We’ve helped many leaders just like you make this shift,
through leadership advisory, workshops, and executive alignment.
THE IMPACT
When LEADERS
lead LIKE ARTISTS they MOVE from:
→
→
→
→
→
We’ve helped many leaders just like you make this shift, through leadership advisory, workshops, and executive alignment.
THE IMPACT
When LEADERS
lead LIKE ARTISTS
they MOVE from:
→
→
→
→
→
We’ve helped many leaders just like you make this shift,
through leadership advisory, workshops, and executive alignment.
OUR SERVICES
THREEways to work TOGETHER
THREEways to work TOGETHER
Leadership advisory and executive coaching for senior leaders, creative leadership workshops for teams, and executive team alignment.
Leadership Advisory
For Senior Leaders
What's Included:
1:1 leadership advisory & executive coaching for senior leaders who want to lead with more clarity, conviction, and influence.
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discrete advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.
Leadership Advisory
For Senior Leaders
What's Included:
1:1 leadership advisory & executive coaching for senior leaders who want to lead with more clarity, conviction, and influence.
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discrete advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.
Leadership Advisory
For Senior Leaders
What's Included:
1:1 leadership advisory & executive coaching for senior leaders who want to lead with more clarity, conviction, and influence.
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discrete advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.
CLIENT LOVE
CLIENT LOVE
Trusted by senior leaders around the world
"The MELIOR FUTURI leadership workshop was a truly impactful experience. Alanna created a fun and welcoming environment where leaders of all levels gained a deeper understanding of our individual leadership styles and how we show up at work. What made the session truly stand out was its ability to resonate with everyone personally, even though it wasn't tailored to any single manager. While each of us drew different meanings and lessons from the workshop - some gained the insight and tools to lead more confidently, others discovered more effective ways to communicate with colleagues - we all walked away with practical insights that will inspire us in our daily work. Plus, Alanna provided unexpected opportunities for meaningful connection with one another."
Julia Simon
Strategy & Operations Deputy of Audio, The New York Times
"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney
"Partnering with Alanna has enabled our senior leadership team to unlock deeper insights into their strengths and leadership styles, increasing collaboration and improving communication. Her ability to listen deeply, identify challenges, and then translate these into relevant programming ensured that the off-site was packed with actionable insights and timely leadership strategies ready for immediate implementation."
Lauren Prince
President, Flamingo Estate, Los Angeles
"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York
"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston
"The MELIOR FUTURI leadership workshop was a truly impactful experience. Alanna created a fun and welcoming environment where leaders of all levels gained a deeper understanding of our individual leadership styles and how we show up at work. What made the session truly stand out was its ability to resonate with everyone personally, even though it wasn't tailored to any single manager. While each of us drew different meanings and lessons from the workshop - some gained the insight and tools to lead more confidently, others discovered more effective ways to communicate with colleagues - we all walked away with practical insights that will inspire us in our daily work. Plus, Alanna provided unexpected opportunities for meaningful connection with one another."
Julia Simon
Strategy & Operations Deputy of Audio, The New York Times"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney"Partnering with Alanna has enabled our senior leadership team to unlock deeper insights into their strengths and leadership styles, increasing collaboration and improving communication. Her ability to listen deeply, identify challenges, and then translate these into relevant programming ensured that the off-site was packed with actionable insights and timely leadership strategies ready for immediate implementation."
Lauren Prince
President, Flamingo Estate, Los Angeles"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston
MEET YOUR
Leadership ADVISOR
MEET YOUR
Leadership ADVISOR
MEET YOUR
Leadership ADVISOR
Alanna has spent 20 years in the rooms her clients are sitting in now — as COO of Artnet, CEO of The New York Times Experience Agency, and Managing Director of Chandelier Creative in New York City.
She's also a certified executive coach, though she'll be the first to admit that's not really the point, or a title she particularly identifies with. What she brings to the work is harder to credential. When she sits across from a senior leader navigating a complex decision, a difficult stakeholder, or a misaligned team, she understands the pressure to make the right call, and knows the impact of getting it wrong.
Her approach is part leadership advisor, part executive coach, part agitator, and part sparring partner. She'll ask the questions no one else will, tell you what others won't, and bring a point of view shaped by 20 years of doing the actual work, so you can lead with the clarity and conviction the role demands.
Based in Melbourne, Alanna works with senior leaders across Australia, US, Asia & Europe.
Alanna has spent 20 years in the rooms her clients are sitting in now — as COO of Artnet, CEO of The New York Times Experience Agency, and Managing Director of Chandelier Creative in New York City.
She's also a certified executive coach, though she'll be the first to admit that's not really the point, or a title she particularly identifies with. What she brings to the work is harder to credential. When she sits across from a senior leader navigating a complex decision, a difficult stakeholder, or a misaligned team, she understands the pressure to make the right call, and knows the impact of getting it wrong.
Her approach is part leadership advisor, part executive coach, part agitator, and part sparring partner. She'll ask the questions no one else will, tell you what others won't, and bring a point of view shaped by 20 years of doing the actual work, so you can lead with the clarity and conviction the role demands.
Based in Melbourne, Alanna works with senior leaders across Australia, US, Asia & Europe.
READY TO LEAD
LIKE AN ARTIST?
READY TO
LEAD LIKE
AN ARTIST?
READY TO LEAD LIKE AN ARTIST?
Insights AND ideas on
CREATIVE LEADERSHIP
Insights AND ideas on CREATIVE LEADERSHIP
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
What makes your approach to leadership development different?
Our approach combines the curiosity and insight of an executive coach with the perspective and of a strategic advisor — grounded in a 20 year career in the creative industry, including senior leadership experience at The New York Times, Artnet, and Chandelier Creative in New York City. We don't just hold space for reflection. We challenge your thinking, bring a point of view, and work with you to develop a creative leadership practice you can apply in real time — to the decisions, conversations, and challenges actually in front of you. Our clients tell us we're firm but fair. We take that as a compliment.
Which type of leaders do you usually work with?
I'm not in a creative industry — is this still relevant for me?
What results can I expect?
Do you work with Australian and international clients?
What makes your approach to leadership development different?
Our approach combines the curiosity and insight of an executive coach with the perspective and of a strategic advisor — grounded in a 20 year career in the creative industry, including senior leadership experience at The New York Times, Artnet, and Chandelier Creative in New York City. We don't just hold space for reflection. We challenge your thinking, bring a point of view, and work with you to develop a creative leadership practice you can apply in real time — to the decisions, conversations, and challenges actually in front of you. Our clients tell us we're firm but fair. We take that as a compliment.
Which type of leaders do you usually work with?
I'm not in a creative industry — is this still relevant for me?
What results can I expect?
Do you work with Australian and international clients?
What makes your approach to leadership development different?
Our approach combines the curiosity and insight of an executive coach with the perspective and of a strategic advisor — grounded in a 20 year career in the creative industry, including senior leadership experience at The New York Times, Artnet, and Chandelier Creative in New York City. We don't just hold space for reflection. We challenge your thinking, bring a point of view, and work with you to develop a creative leadership practice you can apply in real time — to the decisions, conversations, and challenges actually in front of you. Our clients tell us we're firm but fair. We take that as a compliment.
Which type of leaders do you usually work with?
I'm not in a creative industry — is this still relevant for me?
What results can I expect?
Do you work with Australian and international clients?